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By Rob Mason | My time at NBA Summer League. From the perspective of a Learning Scientist.

Intro by Janx...... In 2016 the NBA total revenue was approximately $6.5Billion, and NCAA College Basketball is worth about $2.6 Billion in revenue per year. This is rapidly growing year on year at an amazing pace. The revenue boom in these sports is in large part to broadcasting rights. The modernization of our world, growing wealth of the world population means greater numbers of viewers and fans can access and follow the competitions these associations runs. This money eventually filters through to organisations that run the sporting teams, that make up these leagues. Winning and success on the court helps these organisations capture a greater share of that revenue, build their brand

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